Case studies
Selected work
A sample of recent engagements. Details are anonymized to respect client confidentiality.
Strategic finance partner for a venture-backed media company scaling from $5M to $50M+ in revenue
Challenge
A fast-growing, venture-backed media company needed more than a financial model. They needed a strategic finance partner to support rapid scaling, navigate a major genre pivot, optimize marketing spend, and communicate the story to investors.
Approach
Worked directly with the founder and head of finance over 18+ months. Built their financial forecasts from scratch, led analysis on genre strategy and marketing spend efficiency, dug into sales and cost data to drive profitability, and prepared investor deck materials.
Outcome
Revenue grew from under $5M to over $50M during the engagement. The company reached positive, sustainable net income and continues to scale using the financial models, reporting and analytical infrastructure built during that period.
$5M → $50M+
Revenue growth
Positive
Net income result
18+ months
Engagement length
Subscriber forecasts & financial models for two leading SVOD platforms with $1B+ in ARR
Challenge
Two major streaming services, together representing operations across 16 countries and more than $1B in annual recurring revenue, needed comprehensive subscriber and financial planning models they could rely on for day-to-day decision-making and long-term strategy.
Approach
Built detailed driver-based models for each platform with drivers including ARPU, cohort-based churn curves, CAC-driven marketing forecasts, and scenario planning across multiple pricing tiers and countries. Worked cross-functionally with data and marketing teams to ground assumptions in real operational metrics.
Outcome
Both models are currently in use as the primary tools for all subscriber and financial planning at their respective companies, supporting ongoing planning and strategic decision-making.
$1B+
Combined ARR
16
Countries
In active use
Status
Content strategy that reduced livestream costs by 40%+ while supporting subscriber growth
Challenge
A live music streaming service needed to improve subscriber acquisition, retention, and engagement while keeping content costs under control. Leadership needed a clearer framework for deciding which artists, tours, and livestreams justified continued investment.
Approach
Built content valuation models that weighed subscriber engagement against artist payments, marketing, and production costs to support greenlight decisions. Coordinated with A&R, finance, and marketing teams to target content spending while preserving subscriber growth and engagement.
Outcome
New budget plan that focused spend and production resources on the highest-value artists, improving the platform's revenue mix while cutting livestreaming costs by over 40%.
40%+
Content cost reduction
Continued growth
Subscriber impact
Improved revenue mix
Business impact